Any campaign which emphasized the use of digital banners, buttons, pop-ups, videos or any other form of web display to promote an idea, concept, product, service, offer, etc. and helped the marketer in achieving the desired targets.

Any campaign based on measurable results which was publisher/network/agency led and devised, created and delivered either completely internally or through a collaboration of parties that enabled them successfully manage expectations whilst adding incremental or innovative sales value thereby achieving goals.

Awarded to the online campaigns and brand initiatives with interactivity at the core of the idea. While the overall initiative may have multiple touchpoints (including mass media and on-ground activations, etc.), to be eligible in this category, it is mandatory to have an online interactive technology as the lead aspect of the program. This could include innovations in content, branded utilities, digital assets, games, social media programs, conversation handles, etc.

Awarded to the search campaign which aimed at using search engine(s) for promotion of a product/service/ event or for any other marketing activity and achieved great results in terms of number of clicks, visits, registrations and/or transactions.

Awarded to the brand or agency who has established the most innovative and effective use of interactive advertising using content creation, creative execution, and user engagement. The advertisement should be unique and native to the content on which it is integrated.

Awarded to the video(s) used in a campaign and made for online distribution. Entrants will be required to state if the video was also transmitted on TV or any other channel after going live online. The video should be precisely for online mediums and no other advertising mediums. The number of impressions received should be mentioned.

Any multi-channel or omni-channel marketing campaign which involved managing a brand's exposure across social media, mobile apps, websites, email and/or word-of-mouth recommendations while providing an integrated, consistent experience of the brand.

Any online advertising campaigns with a clearly executed and insightful brand strategy.

Any digital marketing campaign which was executed across multiple digital channels and platforms in a seamless, integrated and coherent manner

Any creative and innovative activity performed which exemplifies efficient use of Meta in the holistic sense as ancillary to an advertising or a marketing campaign

This category aims to acknowledge outstanding achievements using martech to execute highly effective marketing campaigns. Recognizing excellence in leveraging technology for highly successful campaigns, submissions must articulate program objectives, showcase technology's role in maximizing results, and highlight seamless integration with other channels.

Any creative and innovative activity performed which exemplifies efficient use of LinkedIn in the holistic sense as ancillary to an advertising or a marketing campaign

Judges are looking for software that is transforming how brands, agencies and publishers create, run, measure and manage digital advertising campaigns on whichever platform they choose.

This award honors a brand's successful use of celebrity endorsers in digital or marketing campaigns to enhance awareness and engage its target audience. Nominations should illustrate how the celebrity's persona aligns with the brand's identity, highlighting the strategic synergy that amplifies the campaign's message and drives measurable results.

This award recognizes a brand's successful use of OTT platforms to engage its target audience and meet specific marketing goals. Nominations should clearly showcase creativity, engagement, impact, and innovation, highlighting the brand's ability to craft unique and memorable experiences that captivate the audience and inspire interaction. Campaigns solely focused on Connected TVs are not eligible for this category.

This award acknowledges a digital marketing campaign that effectively utilizes sports, e-sports, and gamification to connect with its target audience and achieve specific digital marketing objectives. It highlights campaigns that leverage sports and gaming as a central medium to engage consumers, creating compelling marketing strategies that resonate with their audience through specific sports leagues, live events, or sports figures.

This award recognizes the top digital campaign that showcases an effective and innovative approach to affiliate marketing, achieving strong results and a solid return on investment (ROI).

This award honors a digital marketing campaign that leveraged offline events or experiences. It is aimed at brands that proactively engaged with customers in response to their reactions to digital advertising campaigns, brand posts, recent partnerships, or relevant news, thereby fostering online conversations.

This category celebrates campaigns that harness the power of social media to build engagement, amplify brand presence, and drive results. Entries should showcase innovative strategies, creative content, and effective use of social platforms to reach and connect with audiences.

This category honors campaigns that creatively leverage e-commerce platforms to drive engagement, sales, and brand impact. Entries should demonstrate how the campaign utilized e-commerce tools and strategies to enhance the customer journey, boost conversions, and achieve measurable business results.

Any content campaign used to market products/services to other businesses so as to win over clients for business, collaborations or partnerships will be eligible to be awarded under this category.

Awarded to the most creative and strategic use of Internet search technology to achieve a direct SEO marketing objective.

Any brand that willfully creates and uses high quality content specifically for mobile as a medium to promote its products and/or services will be eligible for this category of awards. Games, apps etc. are also applicable to be entered.

The award celebrates the power of branded content to create meaningful connections with audiences and drive business results. It honours creativity, innovation, and effectiveness of a branded content campaign that successfully engaged and connected with its target audience. The winning campaign in this category will have demonstrated exceptional storytelling, aligning the brand's values with those of its audience and having effectively communicated the brand's message. The marketing campaign communication should be an indirect means of interaction with the target audience through long format videos, short films, web series, podcasts, e-books and others.

This award recognizes the efforts of a brand in introducing a new product to the market. Nominations must clearly demonstrate creativity, innovation, and effectiveness in their campaigns, which have resulted in successful sales and increased brand awareness. To be eligible for this award, a brand must have launched a new product within the past year, and the campaign must have been launched within the same period. The campaign must have utilized various marketing channels to promote the product effectively and generate excitement around its launch.

This award recognizes a brand that made a positive social impact through a not-for-profit campaign. It celebrates the brand's commitment to creating meaningful change in the world. Nominations must clearly demonstrate creativity, innovation, and effectiveness in addressing a social or environmental issue and how the campaign has successfully engaged the target audience, increased awareness about the issue, and inspired action towards a solution. The campaign can also been executed by NGOs, government or public organizations, trusts, etc. Private organizations and MNCs can apply in this category too.

This award recognizes a brand that has successfully utilized technology to create an innovative and effective marketing campaign. It celebrates campaigns that have leveraged technology - AR/VR/AI/ML/bots/Metaverse and other technologies to drive engagement, increase brand awareness, and achieve measurable results. Nominations must clearly demonstrate creativity, originality, strategic thinking, effective use one or more technology platforms or tools and measurable results from it.

This award recognizes a brand in creating exceptional customer experiences and building long-term relationships with their customers. It celebrates campaigns that focus on delivering an exceptional customer experience across all touchpoints and improving overall customer engagement. Nominations must clearly demonstrate brands' deep understanding of customer needs and expectations, how it created innovative and personalized experiences that resonate with their target audience in addition to creativity, originality, effectiveness and measurable results.

This award recognizes a brand that has successfully leveraged cohesive and engaging product design and packaging to engage with their customers. The product design and packaging should successfully captures the essence of the brand, resonates with their target audience, and enhances the overall customer experience. It celebrates innovation, creativity, and excellence that goes into creating an outstanding product design and packaging campaign. It acknowledges the strategic thinking, attention to detail, and craftsmanship that are necessary to develop a compelling and effective design and packaging. Nominations must clearly demonstrate the quality of the design and packaging, the degree to which it aligns with the brand's identity, the effectiveness of the campaign in engaging the target audience, and the overall impact on the brand's business results.

The award celebrates a brand that has used sports to engage with their target audience and achieve specific marketing objectives. It recognizes campaigns that have successfully leveraged sports as the central medium to connect to the consumer to create compelling and engaging marketing campaigns that resonate with their target audience by leveraging a specific sport league, live sporting events, or sports person. Nominations must clearly demonstrate creativity, engagement, impact, innovation and brand's ability to create unique and memorable experiences that captures the attention of their target audience and inspire them to engage with the brand.

The award recognizes a brand that has successfully launched a marketing campaign during the festive season aimed at directly engaging with their target audience and taken the most creative and impactful approach to reach them. Nominations should clearly demonstrate objective, understanding of the target audience, approach to messaging, measurable outcomes, and effective use of multiple channels to create a cohesive and impactful campaign. Eligible campaigns may include social media campaigns, influencer partnerships, experiential marketing events, product launches, or any other consumer-facing marketing initiative.

Any multilingual non-English campaign for Bharat improvised as per the region & successfully broke the language barrier with art and appealed to the audiences in a minimum of 2 or more than two Indic languages is the best fit for this sub-category

Any influencer led marketing campaign which made use of a powerful, unique content to communicate with the target group on digital media platforms to drive favorable results.

This award recognizes outstanding digital marketing campaigns that excel in precise targeting and personalization. It honors efforts that successfully engage the right audience by delivering tailored messages at the perfect moment. The category highlights innovative applications of data, technology, and creative strategies to craft personalized content that fosters engagement and builds lasting brand loyalty.

With digital agencies growing rapidly to meet the demands of an increasingly digital workforce, the judges are looking for the agency that stands out as a little different while also delivering consistently high-quality work. Whether it's growing their client base or exceeding the expectations of existing clients all while using digital tools in a smart way, this category aims to showcase the agency that's using digital to stand out from the crowd.

The apex individual title, it looks forward to awarding a person who has made an outstanding contribution for the promotion of Internet and/or mobile services in India through any endeavor or work of his company, government department or NGO in the form of any executed project or application that rendered significant developments in the digital domain in terms of reach, accessibility, convenience, and acceptance with proven results.

This category seeks to award a company pertaining to the arena of Internet or Mobile that was started or incorporated on or after 01 January 2020 and has demonstrated commendable growth in its operations at a brisk pace and promises to make it big in the industry in near future.

This award honors digital marketing agencies that demonstrate clear team and client objectives, recent campaign successes, challenges encountered, staff numbers, client details, and turnover. Eligible agencies must have been established on or after 2020.